Video-sharing platform Rumble has acquired 188 Bitcoin (BTC) worth $17.1 million, marking a strategic move into cryptocurrency. The decision, influenced by CEO Chris Pavlovski’s vision, aligns with broader trends of corporate crypto adoption amid political shifts in the United States.
Rumble’s Bitcoin Investment Strategy
On March 12, Rumble confirmed its BTC purchase, citing Bitcoin as a hedge against inflation and a tool to deepen its connection with the crypto industry. The investment follows Pavlovski’s earlier November announcement, which came after Donald Trump’s election victory, hinting at the platform’s alignment with pro-crypto policies.
While Rumble did not explicitly reference Trump’s plans for a federal Bitcoin reserve, Pavlovski’s social media activity suggests support for the former president’s pro-crypto stance.
Rumble also hinted at possible future Bitcoin acquisitions, depending on market conditions.
Rumble’s Ties to Trump and Crypto Expansion
Rumble has long maintained close ties with Trump’s digital ecosystem. The platform:
- Hosts Truth Social, Trump’s social media network
- Partnered with El Salvador in January to provide cloud services—a country that adopted Bitcoin as legal tender in 2021
By holding Bitcoin on its balance sheet, Rumble joins a growing list of companies investing in crypto post-election, including:
- Genius Group, an AI-focused firm
- Semler Scientific, a software company
Despite this move, Rumble’s stock price has declined 34% since January 1, reflecting broader market trends rather than direct reactions to its crypto purchases.
Rumble’s $17 million Bitcoin investment aligns with Trump-era crypto policies and strengthens its position in the digital asset space. As more corporations embrace Bitcoin, the platform’s future acquisitions could further solidify its presence in the evolving crypto landscape.
