In India, one of the leading manufacturers of passenger cars, Maruti Suzuki India, has taken yet another step into the realm of the metaverse. A metaverse platform has been launched by the automobile giant, ArenaVerse. This platform allows users to interact with their favorite Maruti Suzuki vehicles through a virtual reality experience through its Arena showroom network.
ArenaVerse: A sneak peek into the future the newly launched ArenaVerse will allow users to immerse themselves in an interactive virtual experience via a choice of Maruti Suzuki vehicles via the ArenaVerse application. In addition, customers will be able to interact digitally with sales representatives and configure cars in the ArenaVerse program as well.
Maruti Suzuki Arena has equipped over 700 outlets across the country with Virtual Reality (VR) devices for customers to experience the ArenaVerse experience provided by the vehicle manufacturer. It is Maruti Suzuki’s objective that customers can experience a comprehensive virtual representation of the cars available and their features in a virtual environment.
The ArenaVerse experience has been designed to be highly interactive, engaging, and intuitive. Customers will be able to see interactive 3D images and animations of Maruti Suzuki cars, including information about their features, performance, and specs.
