GameStop Corp. (NYSE: GME), the company that gained fame during the 2021 meme stock frenzy, has taken a bold leap into the world of digital assets. The video game retailer announced that it will begin holding Bitcoin as part of its treasury strategy. This move was unanimously approved by the company’s board of directors, giving GameStop the green light to invest a portion of its cash or future funding proceeds into Bitcoin—without setting a cap on how much it can buy or sell.
This strategic pivot aligns GameStop with other public companies like MicroStrategy, which have adopted Bitcoin as a hedge and diversification tool.
Strategic Shift Fueled by Crypto Conversations
GameStop’s decision follows recent buzz around CEO Ryan Cohen’s interactions with key figures in the crypto industry. Most notably, he met with Michael Saylor, the executive chairman of Strategy (formerly MicroStrategy), known for spearheading corporate Bitcoin adoption.
By adding Bitcoin to its balance sheet, GameStop signals a desire to keep pace with financial innovation and appeal to a broader base of tech-savvy investors.
Strong Earnings Despite Falling Sales
Alongside its Bitcoin announcement, GameStop released its fourth-quarter financials. While net sales dipped to $1.283 billion from $1.794 billion the year prior, the company still posted a net income of $131.3 million. That marks the third straight quarter of profitability.
Key financial highlights include:
- $4.775 billion held in cash, cash equivalents, and marketable securities
- A consistent trend of profitability amid lower revenue
- Strengthened balance sheet potentially supporting future crypto investments
Market Cheers Move as U.S. Doubles Down on Crypto
Investors responded enthusiastically to the news. GameStop’s stock jumped more than 8% in after-hours trading, reflecting optimism about the company’s embrace of digital assets.
The announcement also comes as the U.S. government takes steps to integrate cryptocurrencies into national policy. In March 2025, President Donald Trump signed an executive order to establish a Strategic Bitcoin Reserve. This move is part of a broader effort to position the U.S. as a global leader in digital finance.
