Crypto.com has announced plans to roll out an institutional crypto trading platform in the United States, signaling its growing focus on the country’s lucrative institutional market. The Singapore-based exchange revealed on January 21 that the platform will feature over 300 trading pairs and advanced trading tools tailored for institutional firms.
Expanding Into the US Institutional Market
Crypto.com’s latest move builds on its entry into the US institutional custody market in December 2024, where it began offering services to high-net-worth individuals in select states.
The US remains the largest cryptocurrency market globally, driven by its vast wealth and deep capital markets. According to an October 2024 report by Chainalysis, North America leads in crypto adoption, with approximately 70% of the region’s activity involving transfers exceeding $1 million — the highest share globally.
A Changing Regulatory Climate
The timing of Crypto.com’s expansion coincides with the recent inauguration of President Donald Trump, whose administration is expected to foster a more favorable regulatory environment for the crypto industry. On January 21, Acting SEC Chair Mark Uyeda launched a new crypto task force aimed at developing a clear and comprehensive regulatory framework for digital assets.
While Crypto.com did not explicitly link its US expansion to Trump’s administration, spokesperson Victoria Davis expressed optimism about the improved political climate.
“After years of operating in an environment of regulation by enforcement, we are confident that the new administration will work with industry to develop clear regulations to protect consumers and harness opportunities to advance the industry, making the US the global leader in cryptocurrency,” Davis said in a statement.
Competing in a Growing Market
Crypto.com’s institutional platform will face stiff competition from established US-based exchanges like Coinbase, Kraken, and Gemini, all of which offer services for institutional clients. Wall Street giants, including BlackRock and Fidelity, have also entered the crypto space, launching crypto exchange-traded funds (ETFs) and tokenized asset products in 2024.
A clearer regulatory framework under the new administration could further boost institutional demand, providing a significant tailwind for companies like Crypto.com seeking to expand their footprint in the US.
Beyond its US ambitions, Crypto.com is actively expanding globally. It recently received in-principal approval for a MiCA license, allowing it to operate throughout the European Union. Currently, the company is active in 90 countries and continues to broaden its reach across major financial markets.
